Internet Mastery Center Blog

I had a passionate conversation with my cousin over this idea of "Internet Marketing". He asked as many questions as I can answer accordingly.

One significant question he asked is about how to compete with 'so many people and websites' in this business. This is the first time I'm ever asked such a question since I started out, so I did my best to answer...and my answer must have so impressed his father who overheard it that he said, "Yes yes, this is also exactly what I told my staff too."

This uncle is in the construction business and he does not know much about the Internet as I do, but the point is if he agrees with what I said, then the answer must contain principles applicable in real life.

I do admit that over the years I learned, inculcated and mastered as best as I can what I know to be universal principles whether they can be applied online or off.

I told my cousin you don't have to 'compete' though everything is done in 'healthy competition'. He has 3 courses of action to participate online, or in any other environments which he so chooses:

1) Be Yourself. I personally think that one of the hardest skill in self-development is 'knowing thyself' and shaping your personal identity throughout the years of business evolution. This calls for immense foresight and smart work at sustainability. A great example is Microsoft. This corporation always outdoes its own products and services and therefore it is able to evolute itself. What a powerful lesson it imparts! You better like this company now.

The first paragraph of pg. 129 in Stephen Covey's "The 7 Habits Of Highly Effective People" quotes from Viktor Frankl: "Ultimately, man should not ask what the meaning of life is, but rather must recognize that it is he who is asked. In a word, each man is questioned by life; and he can only answer to life by answering for his own life; to life he can only respond by being responsible."

2) Be Different. If someone stands at a particular

One of the biggest issues any business would face is its unique position in the market. If you've not got a unique position, then you'll find that you've got nowhere to "stand out" of the crowd throughout your promotion.

USPs were originally defined around the 40s as a position a company took to make them stand out from their competitors and make the customers of said competitors switch to them. It works as an understandable and tangible reason for people to buy your product, over that of other competing products, or as a benefit that your competitors don't offer.

For example, a bank in the UK can be promoting itself based on these propositions:

1) All call centers are in the UK—so no one is dealing with crackly lines, or broken English due to the call centers being based in a lower-cost area of the world.

2) It has no middlemen—which means there's no commissions to pay to anyone.

3) It has no shareholders, so it does not charge money for things that should be free.

That's the USP for that bank and it has

It is imperative you must know about this sooner or later. If you are into e-zine publishing right now, this set of criteria will significantly enable you to tweak your layout and presentation to suit your subscribers' taste in general. It's brief but better than nothing.

Newsletter readers like:

Not strategies or techniques, but business models in a more general sense. To give you an idea:

1. Affiliate type website.
2. Content website with Adsense.
3. Affiliate type + Adsense.
4. Your own product - membership site.
5. Your own product - ebook.
6. JV deals.
7. Your own product - software.

Running your own free newsletter or e-zine can bring massive benefits to your website and profits. Did you know that newsletters are one of the most important components for you to drive traffic to your website and build your online business?

The popularity of newsletters is based on the thirst for information by information-hungry Internet surfers. The main reason people are online is because they want and need information and that is exactly what newsletters provide.

There are 3 major advantages of starting your own newsletter, no matter what product or service that you are offering. They are:

- Being able to maintain regular contact
- Being able to build a relationship with your subscribers
- Being able to offer new products and services

A newsletter allows you to keep the connection with your site visitors reminding them