8 Incredibly Simple Ways to Get More People to Read Your Content

Your precious words. You know they’ve got to be right to attract the audience you want.

You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?

Nobody reads them.

No comments, no tweets, no sharing on Facebook.

It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content.

Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

 Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.

Impatient searchers

Jakob Nielson’s seminal web usability study from 1997 showed that 79% of web users scan rather than read.

Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere.

The web is a “lean forward and participate” medium. Television, by contrast, is a “lean back and let it wash over me” medium.

What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?

Make it snappy

To write successfully for the web, you need to forget some of what you learned in English composition class.

Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.

If you want to cover a complex topic, consider breaking it into a series of posts. It’s a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes.

Structure

If you're going to run ads, they can be your best friend for

making money on FanBox or they can absolutely work against

you if you don't watch them.
And by watching your ads, I mean watch your ads stats under

the "Share" tab in your dashboard.
Seriously, that's all you need to do is look at your ad stats.

[update] Since the launch of Knowledge Investor, this

article has become somewhat obsolete. FanBox now

only reports one graph (click rate), so you don't need

to learning to read a Cost Per Click (CPC) or Ads Served

because those graphs are no longer part of your stats.
ALSO, I highly recommend you go back and create an

ad for every post you have and let Knowledge Investor

fund it. You still earn on the traffic driven to your posts

via ads whether you fund them or Knowledge Investor does.

FanBox runs roughly 24 hours behind on reporting earnings

and stats so I usually run an ad for 3 solid days before I

make the decision whether or not to continue funding that

particular ad.

Here's the basics on what you need to know:

Okay I'm going to show you an example of an ad that doesn't

do well and the reasons why so you learn to run successful

ads that really perform for you. Read why this ad fails.
Ready?
Okay!

Here is the ad I want to run.
I like this post - it's a great story about

a great lady that basically died unsung

and without a Nobel Peace Prize for

saving 2500 children (at least) and

she buried their personal inform

ation in jars on her property so she could

find their relatives after the war and reunite them. She was

caught, beaten, had bones broken and STILL wouldn't give

up where those jars were. Great lady with an inspiring story!

So I set up an ad, you know the drill and I set my budget to

Earn by importing blogs into FanBox

Exciting news!

You can now earn on FanBox by importing blogs (yours or other people's blogs) from Blogger, WordPress and TypePad!

It's quick and you don't even need to take down your (or their) original blog on the other sites.

In fact, leave them up and see which site earns you more money ;)

Now, of course you can import your own blogs -- and earn...

However, follow these easy steps to earn using OTHER PEOPLE'S BLOGS:

1) Find any of the millions of bloggers on Blogger, TypePad or Wordpress, and let them know that they could easily be earning on FanBox

2) Create a FanBox account for them (or show them how) and then import their blogs into FanBox. 

3) Visit your profile (from their account) and set yourself as their "Teacher" - so you earn when they do (at no cost to them).

4) Build Ads for their posts (from your account), so they get visitors and earnings (and so do you -- both as an Advertiser promoting their blogs, as well as their Teacher). 

You can certainly fund those Ads if you want to, but thanks to the new Investor product, you don't need to! 

That's it! Thanks to the Ads you created, they can get clicks, visitors and earnings.

And as they earn, so do you!

To maximize your earnings, go back to step 1 and start again with a new blogger. :)

So, where's the import button?