Congratulations. You have something many bloggers don’t. Readers! Now that your blog has really taken off, you may be tempted to take things to another level by selling some merchandise or sharing your expertise on a dedicated e-commerce site. This is where things get serious. Suddenly your readers are potential customers and you now need to pay attention to the basics of writing for a market.
Keywords are the key
You’re probably no stranger to keywords and anchor text but in case you’ve never had to consider them before, here’s a basic quick guide.
- Once you’ve chosen your keywords, debate rages about ideal keyword density, but stick to 1% to 5% and you’re probably on the right side of every argument.
- Pay attention to your headers, topic sentences, first paragraph, last paragraph and page titles – make sure there are plenty of keywords in these vital areas but don’t forget to make the copy interesting for readers too.
- Add anchor for as many individual pages as possible without compromising the quality of your copy and link back to relevant blog content too.
- Read your copy after the addition of keywords and anchor text and you should be able to easily tell
