Last weekend, I spoke at a seminar on the topic of

Last weekend, I spoke at a seminar on the topic of social media and we spent some time on the subject of blogging.

Most people acknowledge the value of blogging, but have a hard time committing to it. Yet blogs provide one of the most tangible benefits across all customer and prospect touchpoints; establishing leadership, insight, providing value and fueling a company's unique brand in ways that more traditional marketing methods can't (without taking a lot of time and costing a lot of money). Why don't more business owners and managers use blogging as a strategic tool? Here is what I'm hearing and why you should do it anyway:

I just don't have the time. Spending a few hours per month is a small commitment when it comes to building your brand and strengthening your client community. Create some short cuts to build as you go. Keep a Word document as an icon on your laptop that is quick and easy to open. As the day progresses and you read something or meet with someone, jot down a few thoughts on that