The 7 Secrets of Running a
Wildly Popular Blog
Did you ever wonder why some blogs attract tons of readers and others don’t?
Of course you’ve wondered. We all have. Because if you’re reading this blog, you almost certainly have a blog of your own. You think it’s great, and you want lots of other people to think it’s great too.
So what’s the answer? Why do some blogs become more popular than others?
There are lots of reasons why people flock to certain blogs, but I think one of the most important is that popular blogs are written by popular people — the sort of people who attract others.
And becoming a popular person isn’t just a matter of fate or genes. It’s something you can work on.
I’m not saying content isn’t important when you’re creating a popular blog. Content for the best blogs is almost always top-notch, interesting, and informative — and that takes work.
But a blog isn’t just about work or great content.
Think about the most popular person you know in your personal life. What is it about them that attracts other people? Brains? Skill? Knowledge? These things could be part of it, but don’t you also know popular people who aren’t the smartest, the most skilled, or the best-educated?
When giving the commencement speech to the Vassar class of 1983, Meryl Streep said this:
Real Life is actually a lot more like high school. The common denominator prevails. Excellence is not always recognized or rewarded. What we watch on our screens, whom we elect, are determined to a large extent by public polls. Looks count. A lot. And unlike the best of the college experience, when ideas and solutions somehow seem attainable if you just get up early, stay up late, try hard enough, and find the right source or method, things on the outside sometimes seem vast and impossible …
In other words, success isn’t necessarily about competence. It’s often about likeability. People like to spend time with people they like.
The same applies to blogs. Success often depends on likeability. How you come
0 Comments