The findings of two of multiregionalism’s architec

How articles Change Your Life?


A good friend of mine recently quit his day job and began selling baseball cards on Ebay to pay the bills. He’s done a lot more than just pay the bills, though, as he’s become his own boss and now works about 70% less than he did when he was “employed.” And his income? Oh, maybe quadrupled.

Although he’s only been at it for about four months now, he’s really improved his quality of life substantially — it’s the kind of success that makes you half-jealous but also inspires you to go out and do something similar for yourself.

But despite his initial success, my buddy realizes that he can accomplish more. Problem is, he’s not quite sure how to go about it.

Earlier this week, I was over at his house, and he wanted to know if I thought his baseball card business could benefit in any way from having a Web site. For instance, could he build an online storefront that would help him reach customers outside of Ebay?

In theory, owning a Web site provides a nice platform from which to build an audience and raise the profile of your business.

In practice, however, most Web sites end up becoming useless chunks of digital real estate, barely worth the price tag that accompanied the original domain.

As I was formulating a response to my friend’s question, I began to realize that a majority of people out there simply don’t understand how to approach business on the Web. Of course, this is precisely why so many sites become “useless chunks of real estate.”
It’s not about technology — it’s about equity

So, where do most people go wrong?

Innovation happens so fast on the Web that it’s easy to become blinded by feature-rich technology and software. We are constantly hit with messages of “the next big thing,” and so we naturally assign value to