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World Biggest Brands Logo Design History - Amazing

by Power User Alina Pari on February 16, 2012

World Biggest Brands Logo Design History - Amazing Story/Facts behind Logos of Famous Brands

Famous Logos - Amazing and Hidden Information contained in Famous Logo designs

See Following collection of some of the well-known logos of big brands and companies with a creative rationale behind their design, meaning of those logos, their design, which hopefully will inspire other graphic designers and educate clients. 


Google Logo

World Biggest Brands Logo Design History - Amazing

Google is known as a strong leader of the web-search industry. Its goal is to provide relevant information and groundbreaking products to its customers. It all started in 1996 as a research project by two Stanford University's students, Sergey Brin and Larry Page. The Google logo has had many different versions since its renaming from BackRub. The current official logo design of Google Inc. represents the name "Google" in logotype based on the Catull typeface and was created by Ruth Kedar. Its almost amateurish simplicity may correspond to the simplicity of the search engine. Every once in a while, the company uses various features of the logo which compliment and refer to birthdays of illustrious personalities like Leonardo Di Vinci, Albert Einstein, Edward Munch; holidays like 4th of July, Christmas, Mother's Day and specific events such as The Olympics, World Cup etc. These special modification have become known as Google Doodles and were first created by the fondaters of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000.



Lamborghini Logo


World Biggest Brands Logo Design History - Amazing

 The logo seen on all the Lambos out there (burning or not) isn't surprising at all. The bull logo actually stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus), and is obviously accompanied by the company's name, Lamborghini. Contrary to other "patriot" Italian carmakers, Lamborghini does not use the Italy's colors on its logo.


 Bacardi Logo
World Biggest Brands Logo Design History - Amazing
In 1862 Cuban wine merchant Facundo Bacardi, originating from Spain, acquired a distillery in Santiago de Cuba. This facility used the method developed by Bacardi for refining sugar and liquor into a white-colored, mild rum. Because there were a large number of bats living under the roof of the distillery, it was decided that it was appropriate to also show the bats on the brand of its white Bacardi Rum products. It's worth mentioning that fruit bats are a symbol of good luck in Cuba.

Amazon Logo
World Biggest Brands Logo Design History - Amazing


This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from A to Z. 

Fedex Logo 
World Biggest Brands Logo Design History - Amazing

This is probably one of the best known logos with a hidden meaning. If you look closely, you’ll see an arrow that’s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company. 

Continental Logo 
World Biggest Brands Logo Design History - Amazing

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre. 

Toblerone Logo 
World Biggest Brands Logo Design History - Amazing

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called ‘The City Of Bears’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear. 

Baskin Robins Logo
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