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How Microsoft Bing may gain ground against Google in 2012?

One of the latest headlines that grabbed the eyeballs is, Bing has became the second most popular search site on the Internet after Google. However, Bing is far away from beating the Google in the search arena. Recent report suggests that the Redmond conglomerate is planning to set up several changes to its search interface and HTML links to take on Google in coming year. 

Let’s check out some reasons how Bing may narrow that gap with Google search in 2012.

Bing partnerships with Facebook and Twitter 

In 2011, Bing partnered with both Facebook and Twitter, something that Google didn't do. Google is completely relying on its own social networking site Google+. Where Facebook has over 800 million active users, Google+ has just nearly 30 million users. Facebook’s partnership with Microsoft helped Bing to improve its overall market share in 2011, and will likely yield even bigger results in 2012.