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Nepal has been attracting international visitors since long time when travelers were drawn by stories of an exotic and stunning landscape, thermal and scenic wonders, curious indigenous wildlife and flora. Nepalese culture is another huge draw card. From its early beginnings, Nepal tourism has thrived on innovation and adventure. Some of the best known contributions to the tourism industry have been invented such as the bungy jumping, rafting, trekking etc.
Tourism promotion is like “dream selling” and selling one’s dream depends on the brand identity. Therefore, to keep tourism development project going and to avoid the possibility of presenting Nepal as a distressful zone, Nepal should strengthen ongoing brand of unique culture, life style and adventure.
Nepal stands to give out the best of what it is. Nepal holds a throng of cultural, spiritual, historical, architectural and adventurous aspects. These qualities made Nepal a unique place giving high potentialities. Nepal’s new tourism branding is all about sharing the sense of Nepal’s warm hospitality, friendly culture, and deep history. Themes that will be featured in the new brand campaign will be extreme and soft-adventure activities, Nepal’s colorful culture, meditation; festivals and much more.
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