Gorgeous Beauties

Victoria’s Secret

Victoria’s Secret swimwear – Victoria’s Secret is an American brand that focuses on women’s wear, lingerie and beauty products.

It was established in San Francisco, California, in 1977, by Roy Raymond, a businessman who felt quite embarrassed about buying lingerie for his wife in department stores.

That’s why he had the brilliant idea of opening a lingerie store, where men would feel comfortable when purchasing women’s wear, thanks to the relaxing interior design and to the helpful staff.

And he really hit the nail on the head! Within a few years he opened other stores, catching the attention of The Limited, which bought Victoria’s Secret aiming to make this high-potential brand extremely successful.

In fact, The Limited started to advertise Victoria’s Secret and to expand its production, selling evening wear, beauty products, shoes and, obviously, fantastic lingerie and operating mail-order catalogues that remarkably increased the company’s sales.

Thanks to these effective commercial strategies adopted by the brand, in the 1980′s its lingerie