Keywords are the key
You’re probably no stranger to keywords and anchor text but in case you’ve never had to consider them before, here’s a basic quick guide.
- Once you’ve chosen your keywords, debate rages about ideal keyword density, but stick to 1% to 5% and you’re probably on the right side of every argument.
- Pay attention to your headers, topic sentences, first paragraph, last paragraph and page titles – make sure there are plenty of keywords in these vital areas but don’t forget to make the copy interesting for readers too.
- Add anchor for as many individual pages as possible without compromising the quality of your copy and link back to relevant blog content too.
- Read your copy after the addition of keywords and anchor text and you should be able to easily tell