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SoBi Social Bicycles with app

Five years ago, Ryan Rzepecki was riding the streets of New York City on a child-sized Huffy bike he borrowed from a friend. Today, Rzepecki is hoping to change the way everybody shares bikes.

Rzepecki’s love of biking led him to borrow the Huffy. It’s also led him on a mission to change the bike-sharing model. Taking advantage of new social and mobile technology and cheaper startup costs, Rzepecki believes he’s hit the target.

His new company, Social Bicycles, also called SoBi, will launch a pilot program “at the end of the summer” in Buffalo and two unnamed West Coast cities soon after, Rzepecki says. It’s not just the model that he has going for him, it’s also the data.

‘I looked at the model in Europe, where there are big docking stations and kiosks,” said Rzepecki. “It’s very expensive. I thought, what if they have smart bikes rather