Worth reading

Good content + Social Media

We’ve said it over and over again: One of the best ways to get your website ranking high in search results is to create great blog content that prompts people to link to it, share it in social media, and comment on the blog post itself.

I’m about to blow our own trumpet here, and I hope you’ll forgive me. We’ve just experienced the magic of great content right here on our own website  - and it’s such a good example of why content matters, I had to share.

On April 16, Kristina Weis – our community manager and most active blogger – published a blog post about how to avoid an unnatural links penalty from Google. The post hit a nerve with people: It has been tweeted (on Twitter) 149 times, shared on LinkedIn 77 times, and on Google+ 26 times, as of this morning. In addition, there are now 79 comments on the blog post itself. Admittedly, 18 are responses from us, but that’s still 61 comments