The Habit of Success

Some people think success comes effortlessly, with no need for effort or conscious planning. All you need to do is be in the right place at the right time—and at some happy moment, success will fall into your lap.

Such people are usually called “failures.”

Successful people know that in business or any other undertaking, you must plan for success, and you must make conscious choices centered on your core values.

On rare occasions, the aimless wanderer may end up in the right place at the right time. On rare occasions, somebody also wins the multimillion-dollar lottery. But most people don’t. The sure route to success lies through careful planning in harmony with a core motivation. Unconscious choices put you at the mercy of the dice roll.

Your core motivation is the inner drive that propels you toward a desired goal. Your core motivation springs from your core value — the value you choose to place at the center of your life. You must consciously decide what values mean