Facebook Updations

Facebook warns more firms for luring users to 'like' them

Companies luring users to click on the Facebook 'like' button to enter contests have come under scrutiny of the social networking giant which has 700 million users globally and 31 million users in India. Facebook has deleted pages of big brands such as Cadbury's Bournville, French Connection UK (FCUK), India, and Pizza Hut India, and is understood to have sent warning letters to dozens of big companies for misusing the button to promote their brands, thus violating the provisions of its promotional guidelines revised on May 11.

"This is a wake-up call for marketing managers. In an attempt to get access