Microsoft: Five things to look for in 2012
Next year is one of those years that can't come soon enough for Microsoft.
It's not that 2011 was a particularly difficult year. The company posted record revenue for the fiscal year that ended June 30. And its 2-year-old PC operating system, Windows 7, hit 500 million copies sold, further embedding it as the most widely used operating system in the world. But 2011 had few big product launches at the company, Office 365 and Internet Explorer 9 notwithstanding.
Next year will be altogether different. Microsoft is prepping the big kahuna of its product arsenal, Windows 8. The company hasn't set a date, though most analysts expect the flagship operating system to debut before the end of the year, and perhaps in time for back-to-school shopping. From that product, much else from Redmond flows.
So here are five things to look for from Microsoft in 2012:
1. Windows 8 tablets
Windows 8 is one of the boldest bets Microsoft will make, radically changing the interface on the operating system to the company's tile-based Metro look, first used by Windows Phone 7 last year. The familiar desktop photo covered with application and file icons will be available to PC users who want it. But Microsoft is pushing the new touch-friendly interface to convince consumers to buy tablet computers that will run it.
It won't be an easy sell. Microsoft will be coming to the tablet market more than two years after Apple iPad launched and quickly became a commercial success. And this holiday season, Amazon debuted its Kindle Fire, which became the first non-Apple tablet to gain a meaningful foothold. Market analyst Forrester recently reported that consumer interest in Windows tablets is waning.
As the core of computing moves beyond the PC, Microsoft needs Windows 8 tablets to succeed. It's all the more pressing as PC growth sputters and the tablet computer market soars.
The market muscle of Microsoft and its partners will help propel Windows tablets at their debut. But unless Microsoft can convince developers to create tablet-specific apps that users can't live without, the devices will have a hard time making a dent in iPad's massive lead.
2. Xbox moves farther into
1 Comment
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