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How To Set-Up Your Own Facebook Pages

There are 500 million active users on Facebook — it’s about time you get in on the action and start a Facebook Page for your business. After all, the best marketing reaches out to consumers where they already are, and people spend more than 700 billion hours a month on the site. Exposure to that many eyeballs could translate to a lot of business for your company.

Not tech savvy? That’s not a problem — the process isn’t too technical. Here’s a step-by-step guide to help you initiate your Facebook marketing campaign.

1. Create Your Page

Go to facebook.com/pages and click “Create Page” in the upper right hand corner.

The next screen asks you to select a category from the following list:

• Local Business or Place
• Company, Organization or Institution
• Brand or Product
• Artist, Band or Public Figure
• Entertainment
• Cause or Community

2. Fill In Information

Once you select the category for your business, you can fill in the name, address and phone number. Check the box next to “I agree to Facebook Pages Terms” and click “Get Started.” You’ll see a Page that looks like this:

3. Add a Photo

Upload a picture for your page. It can be a logo, a photo of a store or a photo of a person — whatever makes the most sense for building your brand. The file needs to be smaller than 4MB, and it can be square or a vertical rectangle. However, note that the avatar that shows up next to status updates and wall posts is square, so if you don’t want anything chopped off, square