[Skip Header] Friend Requests Messages Notifications HomeProfile Account(more) [End of Header]

ATDS Lesson Three - Make Your Ad Text Make Them Click

Ad text, the part of your ad where you write what the reader will find or why they should click is often the part of your ad that will make or break whether or not someone will click.

You have 135 characters (yes, that includes spaces) and it is not a title so it should never be written in title case.
Read that one more time, do not write it in title case.
Do not write it in all capital letters either.
So how the heck do you properly write ad text?
Like a sentence. That's it.

Capitalize the first letter of the sentence and use punctuation (. , ! ?) at the end.
If you do it any other way, you are not doing it correctly.

So, let’s learn how to do Ad Text that rocks now, shall we?

Example Ad

Why This Ad Text Sucks

This is too short.
It doesn’t give the person reading the ad

42 Comments

You are very welcome Meriem - happy ad creating!

14 months ago

I learned a lot. I really needed this information. Thank you for the heads up!

14 months ago

Welcome Eugene! Thanks for reading my lesson!

14 months ago

Thanks JoLynn!!! This is going on my list of awesome posts to share for learning!!!

14 months ago

Thank you Zoe! That means a lot coming from you!

14 months ago

the post is very well

14 months ago

everyone including Success Coaches must learn from this lesson(lessons).

14 months ago

Thank you May!

14 months ago

Great post and really great information! I'm learning a lot from you Jo. Thank you :-)

14 months ago

Great and vivid explanation on how to make correct Ad description or text.

14 months ago

Well explained.

14 months ago

nice post

14 months ago

nice post

14 months ago

Nice guidelines for creating good Ads!

14 months ago

Thanks for helping the community in this site,good post.

13 months ago

thanks for helping for this blog..... this is veryyyyyyyyyyy good post

13 months ago

Great advice! I`m still learning, so this is one outstanding post.

12 months ago

I have to say this is excellent Jo and brings it more closer to reality for me as I have been struggling with the ads versus blogs and it is starting to lighten up now. I also agree with Ms May here. All success coaches should link this to all their students/clients. Your explanations are concise and very easy to understand. You have a great speaking voice as well. Another Kudos from Mona again!! Great job Jo!!

12 months ago

you're really making our life easy here in fanbox..thanks

11 months ago

amazing posting

10 months ago

nice post

10 months ago

nice

10 months ago

Look, my friend. Your posts are so simple and straight forward. They are also highly recommended for all fanboxer. I commend you.

10 months ago

Jo this is simply amazing.You make this so simple to understand that it won't be hard writing good ad texts. Thanks for posting.

9 months ago

nice post...

8 months ago

nice post

7 months ago

3 great lessons on ad writing. Thanks Jo

5 months ago

Great Post.

4 months ago

Very nice post. Thank you.

3 months ago

Fantastic! Very, very well explained. Now I understand more about creating & posting a good ads. Thanks Jo for these sharing.

3 months ago

Very interesting post!Thanks!

3 months ago

Thanks for sharing grate information.I have done all things right in my ads still don't earn.........It is really difficult for me to earn money by ads. Can anyone tell me what is wrong with my ads?

2 months ago

I'vr read post ATDS Lesson 1,2,3.
I cann't find ATDS Lesson Four. Is it online?
Thank you for sharing thes great tips.

2 months ago

Great lesson

2 months ago

with your lesson I'm hoping to make a killer ads. Thank you

2 months ago

interesant si educativ

1 month ago

Nice sharing, i like this informative and interesting post. Good work.

1 month ago

Thank you. Very informative post. Nice sharing with us!

28 days ago

Imi place aceasta postare ,este utila

13 days ago