Creating a Social Media Strategy? Stop Wasting Your Time!

I enjoy hearing about companies having success with social media and I am certainly intrigued in understanding how they got there.  After researching dozens of case studies (as many as I have been able to get my hands on) one theme rings through.  Most of these companies have had success with little more than a tool, a concept and someone willing to figure it out through trial and error.  Noble for sure, not usually very sustainable or repeatable though. 

Then you hear about all the companies developing their social media strategies.  This becomes