How to set up a Facebook Fan Page that Works

The first thing people ask me is what type of account is best? A group or a fan page? For me, that’s simple. A fan page. Why? A post on Mashable about the difference between Facebook pages and groups lays out the differences nicely. Here’s a summary:

Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.

A fan page lets you grow as big as you want, send updates to an unlimited number of people, and keep the focus on the organization without revealing the administrator (unless you want to).

Okay, so once you’ve set up your account as a fan page, then what? Here are some tips:

Upload a logo or photo with a web address at the bottom. It won’t be clickable, but fans can see where to go if they want to visit your website.

Fill out your info page completely. Here you can have a clickable web address, company overview, mission, and products. You can give only what Facebook asks for or get creative and provide other information as well.

For example, in your company overview, you can list links to pages on your website, your