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Basic Methods For Marketing Your Online Business


Build Your List

Build a list of subscribers.  Your list is the ultimate tool for keeping in touch with your website visitors.  You will hear many, many times about how having a huge list of subscribers can literally mean big income for you.

Having a huge subscriber list allows you to generate mountainous income by selling multiple times to the same customers over and over again. When you need money, all you have to do is find a quality product and endorse it to your subscribers.

With an opt-in list you can get massive high-quality traffic to any website instantly.

Having a large subscriber list also opens many doors for you.  You will have greater success getting JV partners, as well as opportunities literally thrown at you.

The benefits are endless.

Create a weekly newsletter.  This is a great way to start out building your list.  Create a free gift package, maybe a report, an ebook, software, etc., that you can provide to your signups as incentive.  Make sure your signup form is placed predominately on your site.

*** Turn it up a notch! ***

1.  Be creative and find ways, whatever it takes, to get customers to sign up to your list.  Once a customer is on your mailing list, they're a prospect (and hopefully a new customer) for life!  Repeat sales will be the lifeblood for your business.

Promote your mailing list EVERYWHERE possible!  In your email, on your website, your auctions...EVERYWHERE!  Find clever and unique ways to get your list information out there! Use your own creativity and come up with some "never before seen" ways to attract new subscribers!  Browse the net and see what other retailers are doing.  This is so important that many websites actually setup an entire domain name just for their opt-in list!

2.  Let's assume you have a newsletter subscription box that allows your readers to sign up for your newsletter.  You have a free offer for signing up, perhaps a "Special Report" that readers won't want to miss out on so they'll subscribe, or even a special sales promo for those on your list. 

The subscription box is setup very nicely and sells effectively, getting dozens of new subscribers each day, but unfortunately once the new prospect subscribes, a simple little "Thank You For Subscribing" page shows up to confirm their subscription.

That's very nice and all, but the greater lesson here is that this is another page on your site to SELL!  Why not put another offer on your "Thank You" page as well!  This is PRIME advertising space.

The offer doesn't have to be obvious or annoying.  Actually, the offer should be something extremely subtle.  You don't want to keep bombarding your visitors with popup ads or flashing neon sales promotions... one sales pitch after another.  By doing that, you lose credibility and trust!

But by being a smart website owner, you do want to effectively sell at every turn and take advantage of every opportunity.

In fact, more and more I’m finding an OTO (one-time-offer) on thank you pages.  This is where you can place a valuable product or service for a special, lower price, and the offer is only seen one time.  You already have their attention, so make the most of it!

3.  Submit your Newsletter to all the Newsletter directories you can find, there a plenty of them on the net, and some of them get really big traffic every month. If your articles are good quality and informative then newsletter and website publishers will be interested and your work could end up being published in endless newsletter editions and hundreds of websites. Not only will this increase your credibility, it could result in 1000's more visitors, this is because at the end of all your articles which you allow others to publish will be a link back to your site. Don't forget also if lots or your articles are published on websites then your link popularity will improve drastically.  This will result in higher search engine rankings in Google and the other engines which use link popularity as a ranking factor, which or course means lots more visitors and profit for you.
 
Submit Articles

Write articles and submit them to article directories - Submitting your own articles to article directories has been proven time and again to generate steady, long term traffic to one’s website. Another way to take advantage of your articles is by collecting a list of ezine publishers and submit your articles to them.

This accomplishes 4 things.

   1.  It sets you apart from others as an expert in your field.

   2.  It helps give you and your site name recognition.

   3.  It provides many links back to your site to help increase your rankings.

   4.  It provides viral traffic as your articles are spread over the Internet.

*** Turn it up a notch! ***

1. Article Distributors.  We have just discussed submitting your articles to article directories to get links and traffic to your site by writing articles.  Once you have your articles written, go to several article distributors and LET THEM pass your articles out over the Internet.  These “distributors” can pass out your articles to literally thousands and thousands of article sites.  A couple of these include iSnare.com and ArticleMarketer.com.  You can do a search to find others.

2. Turn Your Articles into a Viral Marketing eBook
This is one the best things you can do for your business. It requires no work on your part, or little work and it will bring in results for years to come.  What you are going to do is create a viral marketing ebook with articles you've already written and you are going to sell it for $19 with reprint rights. That means everyone who buys your book can sell it themselves or give it away.

Not only do you get sales from your books (that’s practically already written), but you get others selling and spreading it around FOR you.

Make sure you include your website info and address, and any other special information you have into the ebook!
 
Signature Block

A simple, little thing such as adding a signature block to your email can bring you traffic to your website.  A signature block is that small block of text you see at the bottom of an email you send or receive.  We've all seen this many times and you probably didn't even realize that this was prewritten text that goes out with every email sent from a particular email address.

Normally, your signature block should consist of your name, your website URL and perhaps a slogan.

If you don’t have a signature block setup in your email... DO IT NOW!  This is yet another form of advertising you can capitalize on very easily. 

Add your signature block on all your outgoing emails, your autoresponder messages, when posting in forums, everywhere your name goes, your signature block should be there.

*** Turn it up a notch! ***

I'm sure many of you have already set up a signature block for your email program and other postings, but have you set it up effectively to pre-sell?  Are you getting the kind of response from your signature block that you should?  Do you even know what kind of traffic your signature block brings you?
 
Here’s a bit more detail about what you should and shouldn’t have in your signature block if you want to generate traffic and sales.

So many times I see it.... A signature file that reads:

If you have any questions, please let me know.

Thank You,
John Doe
http://mywebsite.com
Phone: 888-555-5555
Fax: 866-555-5555
Email: John@/mywebsite.com
-------------------------------------------------------

 
Or, you receive his email and at the bottom it reads:

**********************************************************************
SAVE $$$$$ ON OVER 20,000 PRODUCTS ONLINE.  SHOP SAFELY AND SECURELY 24/7!   FROM TOOLS AND APPLIANCES... TO LAWNMOWERS AND OUTDOOR LIGHTING... WE'VE GOT IT ALL ON SALE!  CLICK HERE TO VIEW OUR WEBSITE!
**********************************************************************

Well guess what?  I'm not looking for a tool or lawnmower right now!  Am I going to visit that website?  NOPE!               

Am I going to remember that website the next time I do need a tool or lawnmower?  NOPE!  Well then, what could he have done differently? 
How about something like this?

----------

If you have any additional questions or concerns, please be sure to let us know!

Thank You,
John Doe
http://www.mywebsite.com

7 Comments

nice post

17 months ago

Thanks for sharing, nice post

17 months ago

really nice post thanks for sharing such an interesting and informational post:)

17 months ago

Thank you Anil, Aina, and Umar for visiting my post! Have a wonderful day!

16 months ago

nice post for publish great work keep it up.
Nice post thanks for sharing such a..........

16 months ago

nice..keep it up

6 months ago