Online Income Avenues

Why Lead Capture Is Important To Small Business

Posted on 10. Jul, 2010 by Charly Leetham 

If you’re putting together your website, you’ve probably come across the term “lead capture page” and wondered what on earth it’s all about.

A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor’s attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business.  This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used…

Your Lead Capture page is critical – if you don’t hook the reader within a few seconds, they’ll move on and they general won’t come back.

Just what are the key elements to a Lead Capture Page that will get people to sign up to receive special notifications and marketing material? Here are some basic considerations: