7 Steps to More Customer Referrals

by Kevin Stirtz

One of the best ways to increase revenue and profits in a tough economy is to get more new customers who are already sold on your product, service or brand. These customers can be hugely profitable because they require very little marketing or sales costs. By the time they reach your door they have already heard good things about your business and they are interested in learning more. If handle them right a high percentage will become customers with little effort on your part.

Here are seven things you can do to increase customer referrals at your business. They’re not complicated and they won’t cost you a fortune. And if you do them well and consistently, they’ll help you build a better business.

1. Talk to your customers.

Have real person-to-person conversations with as many customers as you can. If you have a lot of customers relative to your employees, then you’ll need to prioritize. Find ways to have real, meaningful and ongoing conversations with them.

This might mean inviting some to