6 Fatal Email Mistakes That Cost You Money

by Kelley Robertson

Email is a widely used prospecting tool but it is seldom used correctly or as effectively as it could be. Most sales people and small business owners make a variety of mistakes that prevent them from increasing their sales when using email to grow their business. Here are the top six mistakes they make that cost them money.

Mistake 1--Poor subject line

Never, ever reference your company name in a prospecting email. That’s the fastest way to make sure it doesn’t get read. Also, don’t mention something lame like your new website. Do I REALLY care about your new website? Does anyone other than your marketing team and the person who approved the budget care about it? I highly doubt it.  A prospecting email must start with a great subject line that catches your contact person’s attention. Executives receive hundreds of emails every day and if your email has a dull or boring self-serving subject line, it’s going