Online Income Avenues

Pay-per-Click is a phrase that will become second nature to you when you have an online business or engage in Internet marketing. There are several search engines that utilize a Pay-per-click structure. Knowledge of where to spend your Pay-per-Click budget is crucial to your level of success.

How does Pay-per-Click work? Pay-per-click is a form of search engine optimization. Let’s say that you have a website which sells vitamin supplements. You want your website to have a high ranking on search engines so that you are more visible to potential customers.

At a Pay-per-Click search engine website you bid on the price you are willing to pay in return for a customer lead to your website. The customer lead is based on a keyword.

You have determined, for example, that one of your keywords for your vitamin supplement website is “order vitamins”. You would then bid on the price you will pay a search engine for each time a user clicks your link after searching for your keyword. For example, you bid $0.10 to have your advertisement on the search engine results after a user has typed in the keyword “order vitamins”. Now each time someone searches for "order vitamins" your are not charged $0.10, but if they click your link that is when you are charged. It might seem like that would add up quickly, but you have to keep in mind that these clicks are extremely targeted to your product or service. They just searches for that exact keyword after all.

What Pay-per-Click services are out there? The two most well known Pay-per-Click search engines include Google AdWords and Yahoo.

1. Google AdWords – Google takes it one step further by offering Google Adwords and Google AdSense.

Do you use Google Adwords or Google AdSense?

You would use Google Adwords if you are an advertiser that desires an increase in traffic to your website from Google and Google partners.

You would use Google AdSense if you have your own website and wish to create a partnership with Google. Google will place their advertisements on your website instead. These advertisements are the advertisements from Google AdWords users.

When you use Google AdSense, Google will divvy up the profits with you. The percentage you earn is usually around 50%. This 50% can add up quickly.

Let’s look at the vitamin supplement example. You have a vitamin supplement website and have partnered up with Google through Google AdSense. Google will supply you with a small piece of JavaScript to place in your website that will display Google advertisements related to vitamin supplements. (Remember, these advertisements come from Google AdWords advertisers.)

If someone clicks on one of Google’s advertisements on your website then you will earn a commission. Let’s say the highest bid by a Google AdWords advertiser was $1.50 per click. If a visitor to your website clicks on that advertisement then you will earn $0.75. That will start to add up very quickly.

2. Yahoo – The other “big” Pay-per-Click search engine.

3. There are numerous others including:

• Miva

• Search Feed

• enHance

• LookSmart

• GoClick

 

Just knowing which Pay-per-Click search engines to use is only half the battle, what really counts is knowing how to make them work for you. Let’s look at Google AdWords and Google AdSense more in depth to plot out a strategy that will have you raking in the money.

Google AdWords:
You would use Google AdWords when you are marketing an affiliate’s product or your own product or service.

The key to optimizing your Google Adwords advertising is to present your advertisement in a unique, engaging manner. You must stand out from the crowd and really grab the users attention.

How do you make your product jump off the webpage at the customer? It’s as simple as making a bold statement that elicits a sense of urgency and/or fear in your customer. A humorous statement can also grab a viewer’s attention.

Your advertisement should demonstrate that customer will suffer loss or even be the victim of fraud if they choose a different company for the same product or service. Be careful, though, and avoid mentioning specific names as this can erupt in a legal battle. Perception is everything and it is the perception you want to create.

Creating unique advertising copy can up the profitability of you Google AdWords advertisement in more ways then one. Your “Click Through Rate”