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CHEATING OR HONEST?

How did #1 on the Worldwide LeaderBoard make her earnings?

I promised that I would do my research and provide my thoughts on Erica Nicole (with earnings of over $28,000 in 6 weeks) and whether or not she cheated the system to generate her earnings.

I requested all the data from FanBox, and went back and did the research -- looking at the sources of her daily earnings going back 3 months, and all the trends and movements she made.

Here are my findings, followed by an open letter to Erica Nicole:

First, a little history:

About 2 months ago, Joen (currently No. 2 on the Worldwide All-time Leaderboard), decided to do something that no one had done before: Invest all his earnings right back into Ads -- to see where it might take him.

Within a few weeks, he went from $200 to $14,000 in earnings. As he earned money, each day, he reinvested it right back into Ads. After a few weeks of this, he turned off his Ads - and waited to cash out what he had earned. I am not sure he actually launched that many Ads - but the one or two Ads that he did have, somehow just kept making him a profit, just enough to keep money in his bank to fund his Ads the next day.

One day, someone said "Joen, you are making too much money. Why don't you let us make some too? It's not fair to us!"

Someone else added a comment: "Yes! Why are you making so much money? Are you stealing from us?"

A third person chimed in: "Stealing from us??? May Allah rain a thousand bolts of lightning onto your head!!! You are a criminal and I hope you die a painful death"!

The fourth person added: "Painful death??? That's not enough -- your whole family deserves to be tortured -- for being related to you"!!!!

And the comments got worse from there!

I'll spare you the next many messages that were left -- all meant to create verbal and emotional pain for Joen -- for seemingly doing nothing but attempting to see what he could earn by reinvesting all his earnings into Ads.

Funny enough, one of the people that had questions about the legitimacy of Joen's earnings, was Erica Nicole - although she never got verbally abusive -- but she of course had questions as to whether he was earning legitimately or had found a way to "game the system" and basically steal from FanBox and the other bloggers.

Scott, a product manager at FanBox, chimed in. He did the research to see what was happening, and reported that Joen had done nothing wrong. He was simply betting all his earnings on Ads -- a choice that was open to every other blogger in FanBox. Nothing more, nothing less. 

Many individuals kept complaining that FanBox needed to take him out of the site and delete his account, and Scott's last comment was that these users needed to grow up and "find something more productive to do with their time" than sit around and wish harm to someone who's only crime was success. He suggested that a better use of their time was to make new posts, launch ads, promote their posts on facebook or fanbox or elsewhere.

Erica Nicole was someone who decided to change her approach and thinking - and set out on her own to test what Scott was saying. She launched an Ad. Watched how it performed. Launched two more. Took the worst performing one down. Launch new posts. Launched more Ads. Took the worst 2 down. Launched more posts. Focused on her Ads. Looked at what was working, and what was not. She learned from the Ads that were working, and the ones that were not.

She kept this up for 6 weeks. In the process, she launched about 3 Ads a day - totaling almost 100 Ads in a month, taking each of them down when they no longer performed well. She also made a lot of new posts.

And her All-time earnings went from $800 -- to $28,000 -- in 6 weeks.

Then, at the end of March -- 6 weeks after she started that process - she paused all of her Ads (so her earnings wouldn't be spent on Ads for a while) so she could cash out on April 30. 

She is now poised to cash out many thousands of dollars on April 30. In the picture below, notice that the blue bars are her earnings that she spent on Ads; and the green bars are what she will cash out. Notice that she paused her Ads on March 30, to ensure she could cash it out on April 30. I think that it's

6771 Comments

Great post and thanks for sharing!!!!!!!!!! This is inspiring stuff :)

25 months ago

Helpful post

4 months ago

nice static for great earning tips

2 months ago

Thanks, for sharing and doing the re-search, I think all the controversy happened before I even got to this site, so I am glad that this information is available, to help the rest of us succeed! Awesome Post! :)

25 months ago

Money means trouble as I say... thanks for clearing our doubts

25 months ago

I will make my final comment. My blog waa titled "ethics in blogging". it was my opinion on whether it was ethical to use someone else's photos and claim them as your own. My opinion was that it is unethical. my opinion hasn't changed. it is true that many people choose not to use their own photos on this site...i respect a person's right to privacy. most who do make it known that their photos are not their own. it crosses a different line when you claim someone else's as your own. it is identity theft, plain and simple. I commend lovely erica/mscontrolversy/whoever she is on her ads and her blogs and her willingnes to help others. i have stated that repeatedly. but that doesn't make identity theft okay. some people, including fanbox, seem to think so. i fully expected fanbox to defend their icon. i am somewhat surprised that they attack me and portray me as a person who is only intent on bringing someone down or to increase my own earnings. i brought up the subject because stealing someone's identity is wrong. people choose to look the other way....i chose not to. if that makes me a bad person, then i can live with that. fanbox and other people here choose to praise and be inspired by people like that? i guess that makes it clear where everybody stands. I mentioned numerous times in my blog that i did not want any earnings from the blog....yet fanbox, just like ms controversy's supporters, accuse me of trying to drive up my earnings. i expect that from the supporters, i didn't expect that from fanbox. but it is good to see everything and everyione in a clear light now. I appreciate the opportunity to state my opinion. i appreciate everyone who voiced an opinion on either side of this issue....it is good to know where everyone stands. i expect to be assailed some more on this subject. i have stated my opinions as clearly as i know how and have no desire to beat a dead horse any further. everyone who followed the issure can make up their own minds on what they feel is right and whether honesty matters.

25 months ago

A great blog thank you Jonny for informing us. I still am not sure about the definition of adds though. It's not like your selling a carpet cleaner or something. Perhaps I should look at it from a different angle.
Once again, we are glad you keep us informed, thankyou!!

25 months ago

wow thanks for this very informative post i think i know what i have to do now

25 months ago

Chuck,

I simply did the research, by request of the community, who have a right to know if a user is getting special treatment or is stealing from other users by cheating. I then reported my findings, along with the history of Joen and what I have seen, in the hopes of helping the community through similar obstacles they will face as they succeed.

You could stand to listen to the advice a bit too, sir. As you continue to succeed, you will find that others may suspect you of cheating or otherwise "stealing from them" -- and I'm hoping that you, like the rest of us, will learn something from this example that Erica has afforded all of us.

There is nothing wrong with admitting, in the face of the facts, that you may have gotten carried away. People appreciate someone who can admit they were wrong, and can get off their high horse to offer a simple apology.

We're all wrong much of the time, and you have hurt someone's feelings and damaged her reputation - someone that worked hard to build her reputation in this community - with accusations that you simply have no proof of (and are still arguing for, even in the light of significant evidence to the contrary).

On another note, just like you appreciate having the opportunity to speak freely with your opinions, you should also allow others to do the same, without calling them names.

Calling FanBox unethical - because it has simply refuted your baseless claims - is basically like throwing trash in the face of the many FanBox employees who work long hours and for low pay - trying to make their ends meet so that they can give you an opportunity to prosper. Let me remind you that the $1,500 you earned in just a few short weeks with your part-time writing, would have netted you a very exact $0.00 on facebook, twitter, blogger, wordpress, typepad, google and anywhere else - so why not show a little appreciation to FanBox (which is made up of people, both employees and members, that are generally good folks with feelings) instead of calling it names - so as to encourage them to continue the experiment that you are benefitting from?

Just a friendly suggestion, comrade.

My opinion, and it's just that, is that you will get a lot further in whatever your objectives are, if you decide to focus your mind and energy a little more on the positive and less on the negative - and encourage the rest of us to do the same -- by leading by example. You are creative, passionate and possess fantastic persuasion capabilities that could make a huge (positive) impact on FanBox.

-JC

25 months ago

thanks jc. i have been called many names, so i know what it feels like. and we could argue whether my claims are baseless, but no sense in beating a dead horse. i consider this issue finished. thank you for the constructive criticism.

25 months ago

Thank you for this awesome post J.C. Erica deserves acknowledgment of her achievement, and you have done more than that.

Her hard work and many hours she spends on putting out excellent blogs and sharing how she got to the top are appreciated. Erica....you rock!

25 months ago

good..like it

25 months ago

very informative j.c, thanks

25 months ago

A Real Success history. May it serve as inspiration to MANY of us, not only in generating FanBox earnings, but in other areas of our lives.

25 months ago

thanks jc,ms erica she is a winner!look at her blogs and the way she responds to people,THAT IS THE MEANING OF ETHICS....although there is some photo she post which is not hers,that is her strategy.
and i wish her more success.

25 months ago

great post...thanks

25 months ago

Thanks Johnny. Great reading and alot to think about. Cheers!!

25 months ago

Quality Does matter,congrats Nicol ,good job

25 months ago

An awesome stand out post that I very much enjoyed and will never forget and wow I learned so much from this post~Off to visit the people in the post now !!! ;-)

25 months ago

Great post. Congrats Erica..

25 months ago

cool i am 9 but this is so cool Jonny Ishika............

25 months ago

To Mr. Chuck thank you very much for helping me brought more attention to my blogs and to the very positive facts that you make me a queen of controversy. I am not here to compete with everybody, but instead im here to share my knowledge and my success to everyone. I will not disclose my door for you after this issue... but still i'm your friend & fan and i will support you for all the possible things i can. Congratulation to you and i wish you all the best in your future success and endeavour.

To Mr. Johnny Cash thank you very much for clearing all the doubts of everybody, actually all these strategies i have i already shared it with them. I inspired them with confidence, believe in themselves, stay positive, set goals, focus their minds on succeeding and ignore all negative thoughts. Thank you very much for showing here in right things which i made to bring me to the top and as per the investigation report from your side and from the fanbox management that all my earnings are not based on my photos in my profile and in my photo album, it's all cleared from the statistic reports that my earnings are based on the quality of my blog posts.

To FanBox Management, Members, Bloggers, Friends and Fans, i am sorry for this controversy, please don't judge me??? I am here as an ordinary person who wants to be a member of FanBox, my 1st ambition before is how i can learn how to put blog & post, 2nd how to earn money to help my family, 3rd how to grow my friends and fans here in fanbox, 4th how i can learn my own technique and strategy to earn money and lastly 4th once i reached on the top i will SPREAD MY SUCCESS to everybody, i will not become selfish, i will help and support all my friends & fans, i will guide and teach them what exactly i did and i am happy when i saw that they are on the right track to succeed. Again thanks to all, without you... without me in the Leaderboard!!!

I love you all,
Erica Nicole

25 months ago

Nice one Erika youu had the foresight to earn some money, evryone had the same opportunity at the time. I didn;t realise there was such an issue on this, hold your head up Erika you have done nothing wrong it's others that are jealous.
You can teach me any day I would be 'proud' to learn from you. Take care

9 months ago

Thank you Erika for me you are a good role model.I hope you keep sharing your blessing to others. You are such an inspiration to all of us.

7 months ago

God always bless Erica --- A very true and pure minded with lovable heart--sincere friend and having true values in life...My all prayers for her success ---not only in fanbox but also in her life...God bless her and all her family too.................

25 months ago

Great sharing Thanking you

25 months ago

Erica Nicole has got so much criticism but she had her head down and kept on concentrating on her Job.The hardworking and intelligent persons shall make their way to success what come may!
Congrats to Erica...wonderful job done...You deserve to be the FanBox Leader...We are proud of you as you are an Inspiration to New Bloggers.

25 months ago

Very easy to know who is small and who is great. I chose to follow great minds and by association be great or greater. Life is what we make it and our mistakes teach us how to do it better.
I salute the great ones and great minds on fanbox.

25 months ago

Thanks for this post, to all who can read that. They will know who is cheater and honest on......nowadays many cheater in different ways but they succeed in life in a short time but in honest way they fulfill their dreams in a life time.....

25 months ago

HOW CAN I JOIN ...UR PROGRAMME AND ALSO ..WANT TO EARN AS THE OTHER HAVE..PLS HELP JOIN .....

25 months ago

Hi Antrojans, you're in the right place!

Click "Dashboard" at the top of the site, and make your first post. Tutorial videos to show you more details are being developed and will be available soon.

25 months ago

I think the point Chuck was trying to make was that the photos of Erica were not her. Who knows who Erica is without seeing her in person. The internet is such an anonymous place that she could have pulled those pics off google images or another site.

I don't know either way or not whether the pics are of the person. I was just thinking that instead of going through the whole little controversy thing, why didn't someone issue a challenge to Erica to do something or a series of things in a group of photos that would difficult to photoshop. There are so many things one could do to prove in a pic that they are who they say they are, from poses to holding objects in a certain position, and so on. But like I said if I can make more money off this site by using someone else's pic.... look out for a girl in a g-string and a smile on her face and a smile somewhere else.

25 months ago

Smart Angel, every single time Erica Nicole made money, it was tracked - like every other penny generated on FanBox. Virtually every single penny came from:

1) Ads: This means that each user clicked from one of her Ads -- again, this is very clearly tracked.

2) Feed - users that came from Ads became her fans. Then, at a later date when she made a new post, her New Post was pushed to those fans' feeds - and they clicked from there.

As you can see in her earnings history (picture above), as she ramped down her Ad expenditure over the course of the last 10 days of March, her earnings also ramped down (can you see the green earning bars getting smaller?).

When she finally completely turned off her Ads at the end of March, the only earnings she has had since then have been from New Posts -- driven by Fans -- almost all of which can be tracked to her earlier Ads (they became a fan as a result of learning about her blogs after arriving from one of her Ads).

In other words, people that visited her blogs after seeing her profile or photos - that contributed to her earnings - were virtually non-existant -- meaning that any revenue contribution from her photos was so insignificant that having a conversation about whether her photos are real or fake - and whether they contributed to her revenues -- is a meaningless conversation and not something worthy of any of our time.

I am done with this conversation - as many of the other community members, including Chuck, have already declared. There is so much that still needs to be figured out - and I can certainly use your brains for - like:

1) What do we do about people blindly copying other bloggers' content, without even giving them a line of credit -- take away their earnings and give it to the earlier blogger? and

2) How do we allow people to pick their own charity, when those charities have not been verified, and

3) How can we offer a better customer experience and turnaround for questions and issues - and how do we pay for that (for millions of users) and so forth.

These are among many issues that need to be resolved, so my strong suggestion is let's put this (horse beaten to a pulp) issue of bringing down Erica Nicole and going round and round and round about whether the 1.5 cents she made from her photos was deserved or not, and move on to the next set of issues.

-JC

25 months ago

Johnny I'm not doubting that she made the money that she made. My question is simply is that her actual picture. I bet dollars to donuts that a picture of a supermodel would get more attention.. and hence more revenue... than a picture of sickly looking old man simply because beauty and attractiveness sell.

Let's put it this way, and I could find statistics to back me up on this is I looked hard enough, but all things being equal... The title and message of an ad, the title and message and style of a blog or blogs, the layouts, everything being equal... Who has a better chance of gaining attention for their blog? An attractive vivacious young person full of life or an old unattractive housewife with a Newport hanging out of her mouth. Before answering that question keep in mind all the other stimuli on the page and all the other distractions of life that are simultaneously going on. Now the ad is presented, which ad is more likely to get clicked on? The Sports Illustrated Swim Suit models are not 80 years old in nursing homes. Maxim doesn't use pictures of 90 year old men to sell magazines.

I don't care whether or not it's her, I'm just wondering if using an alternate persona is a way to make more money.

25 months ago

Noor, I'm not making much. Every few days FanBox clears out my earnings because I'm not allowed to earn so that I'm not biased. "I'm just a poor boy and nobody loves me. Scaramouche, Scaramouche, will you do the Fandango". Hey, first person to name the band gets TEN FanBox points! (I know, what the heck are FanBox points?? Not sure - maybe a FanBox engineer will invent them.)

25 months ago

You're too funny JC, love your sense of humour!

25 months ago

Queen.. was among my first cd's i ever bought (ok i stole it frm my dad)...buuut i still want 20 points =Pp

25 months ago

Thanks Jan! True story: I actually started typing "I have a feeling TK will win this - just watch" - and then I erased it to give everyone else a fair shot. That boy is ON HIS GAME!!! :) (and a shooting star -- #2 on the U.S. LeaderBoard, if y'all haven't noticed)...

20 points???? What are you smoking??? I said 10!!! Just for that, I'm penalizing you ten points -- which is good because FanBox points don't exist anyway -- but hey, you just earned bragging rights!

HH, I am definitely on the inside - sorry if that wasn't clear! I thought it was pretty obvious with all my rants, stats and notifications about "whats coming".... Maybe you thought I was just a darn good online psychic. :)

25 months ago

JC,

thx a lot for sharing this. You are great!

:)

25 months ago

Rated!

25 months ago

wow. Im glad i wasn't in the drama pool. lols nice blogs and really good post!! this explains a lot. *cheers

25 months ago