Professional Prospecting In Network Marketing
Professional prospecting is all about learning to take a professional approach to your prospecting. This method, if done correctly, will significantly improve your rate of success and therefore we strongly recommend all network marketers to invest some time into developing their prospecting technique.
As discussed on the previous page, network marketing is a sales business, the problem with this is that the main reason people join a network marketing company is not to sell anything, but instead to improve their quality of life. So how do you sell a product if you don’t want to become a salesperson? One approach is to sell yourself, not your product.
Pre-selling and Pre-Qualifying your Prospects
One of the most proven methods of establishing a network marketing business is to focus not so much on the selling of your products to your prospects, but instead to concentrate on the pre-selling of yourself and the pre-qualifying of your prospects such that you can identify how to let your products or business model sell themselves.
The Professional Prospecting approach involves 2 steps:
Building a relationship with your prospects so you understand their needs and wants whilst earning their trust and respect (pre-selling yourself) Prequalifying your prospect to see if they have the qualities you are looking for to join your business or the desire to purchase your type of products.The advantage of this approach is that you are holding all the cards. You have complete control over whether your prospects are worthy of hearing the opportunity you have to offer. Essentially if your prospects don’t meet your selection criteria then you don’t have to try and proceed with the sale.
One of the best pieces of advice we can offer anybody who is starting out in a network marketing business is to take a professional prospecting approach. A good distinction to remember is that-
Professionals sort, amateurs convince.
Amateur network marketers treat every lead as a customer and try to convince them why they should become a customer / or business owner and as a result are rejected more times than not. Professional networkers sort their prospects and only target those who have the qualities they are looking for and as a result have a much greater success rate. Prequalifying your prospects is a very important step of the professional prospecting process and should not be overlooked.
How to Pre-sell your Prospects?
One of the most important concepts to remember when developing your professional prospecting technique is that the main reason people join a network marketing company is to improve their quality of life. Therefore to successfully make a sale you have to offer something that is of value to others or have something that people want.
Having the Right Attitude
To start with, let us focus on some basic psychology. In particular a quality in someone’s personality that appeals to everyone - happiness. Everyone wants
2 Comments
nice post