7 Wonders of the World – Informative or Marketing Strategy?

I am a big fan of traveling and one of my goals in life is to travel and see the world.  I want to focus on the 7 wonders in my blog today.  When I saw what the 7 wonders of the world were, I immediately recognized which countries they belong to and felt an intense desire to go to those countries.  I believe a lot of other people feel this way too, thus impacting their traveling decisions.  I think this is an excellent strategy for the marketing of tourism in each of these countries.

These countries get a lot of publicity about their “wonders” so thousands of tourists flock to these places each day.  I went to Peru to see Macchu Picchu last summer and I was amazed by how many different people from all around the world visit that place.  A local told me that around 1000 visitors came to visit each day and this trend started when Macchu Picchu was officially announced as one of the 7 wonders of the world.

This is in fact an amazing way to increase tourism and I am sure that marketing and  the positioning statement made a big impact on the tourists who decided to visit these places.

The Pyramid at Chichén