Carrying on from where I left in my last post.
Deciding on the Theme Of Your Website
For SEO, you should be very concerned about this very fact. Before you start writing content or doing up your website, please first decide on the theme of your website. One is the theme of your website, which is called the Primary Theme. Then it would be the Secondary or Child Theme, which would your sub-pages or cross departmental themes. For eg your website is dealing with electronics. Then your main theme should be 'Electronics'. But since it is broad theme, you would need to narrow down to make it more crisp and SEO firendly. Let the sub-themes be: Microwave Ovens, Washing Machines/Dryers and Video Games.
For the primary theme: electronics you would need to concentrate on keywords just relevant to 'electronics'. And these keywords should reflect in your H1, H2 Tags , Image and Link alt tags and Anchor text for links. Also, these keywords should be a part of the meta-keywords and description tags as well. Now a search engine spider would really love to go through the main theme as it would find all the content to be relevant to the keywords on the main theme. Structure your content in such a way that you get your relevant keywords in H1, H2 tags and spread all across the content. Most searched keywords on google for 'Electronics' are as given below:
electronic cigarette, electronics projects, electronic dictionary, electronic books
cheap electronics, electronic cards, electronic drums
electronic kits, electronic signature, electronic medical records
electronic gadgets, marine electronics, electronic greeting cards
electronic organizer, car electronics, electronic ballast, electronic games
electronic gaming monthly, refurbished electronics, electronic monopoly
In the same way, your secondary themes should concentrate on keywords relevant to secondary themes viz:
Microwave Ovens, Washing Machines/Dryers and Video Games. For a sub-theme on Microwave Ovens you should have releavnt keywords in the title tag, H1, H2 tags and