ACKNOWLEDGEMENT:-

ACKNOWLEDGEMENT:-

Praise is to Allah who has blessed me with countless blessings: the support of my parents, my instructor, friendly colleagues with whom I feel comfortable and ease.

I would like to express my deepest appreciation to Prof. Ghulam Mustafa his encouragement, valuable suggestions and continuous help is responsible for the success of our work.

He has provided us the knowledge that has not only helped us in our project but will always be helpful throughout my studies.

Last but not the least, I am thankful to my group members who have always encouraged and supported me throughout the project.

Orangina fruit juice company (PVT) limited.

Introduction:-

Orangina Fruit Juice Co. (Pvt.) Ltd. was established in 2010. Orangina is producing premium quality Nectars and fruit based Juices in PET Bottles and Tetra Pack on most modern and state-of-the-art processing units The Company is involved in the manufacturing, marketing and distributors of products including Beverages, Fruit Juices. We engaged both in export and import business. Orangina Company has its export consumers in major countries of the world, its products are now available in USA, Canada, Comoros Islands, Madagascar, Yemen, Iran, Afghanistan and Indonesia. We have our offices and operational setups in 30 major cities of Pakistan, having a network of 200 vehicles, employing more than 1,000 people. At Orangina we have a passion for health, wellness and especially customer service. We were founded in the spring of 2010 with the idea of enriching people’s daily lives through the life-nourishing qualities of fruits. These values are the foundation on which we build as we grow the company and open stores in new markets.

Company Perspectives:-

We believe that Fruit juices have a clear impact on personal well-being--as well as the health of our communities and planet.

Specifications:-

We guarantee the best quality of our products, 100% natural fresh natural juice.

Our Motto:-

“Get in the battle arena with Orangina and Never Compromise with quality”

Our Product:-

Our product has been introduced in the market in order to break the market of Minute Maid Pulpy Orange. The minute maid Pulpy orange was not a great success in the market due to a type of bitter taste which wasn’t much successful in the Pakistani market. As we can see that the people living in this country don’t seem to like the bitter taste drinks. They mostly like sweetness in the drinks, beverages and juices. We have created our product “Orangina” according to the tastes and requirements of the target market. Al those weaknesses which have been noticed in the Pulpy Orange have been rectified by us. We did so by conducting a survey towards the specific target market and gathered all the necessary information. After that we formulated our product and introduced in the market. It’s a huge success in the market. The product includes the following ingredients:

Packaging & Delivery

The procedure about the package and delivery of our product has been described below:

1.    Packaging Detail:

We use different types of packaging. According to Buyer we can provide juice in plastic bottle, cans etc. and we also offer our buyer to select the type of packaging in order to provide them maximum satisfaction.